
Web & Systems Management
I oversee the “engine” of your digital presence. Think of me as the person who makes sure everything under the hood is running perfectly so your customers have a smooth experience. I don’t just build pages; I make sure they are fast, secure, and easy to find.
- CMS Expertise: I’m a pro at managing WordPress, Brightspot, and Shopify. Whether you’re posting a blog or updating a product, I keep the backend organized.
- Performance & SEO: I use tools like SEMRush and Ubersuggest to make sure you show up on Google. I also perform Site Audits to find and fix anything that might be slowing you down.
- UX Strategy: I look at your site through the eyes of your visitors to make sure it’s easy to navigate (User Experience).
- E-Commerce: I handle the day-to-day of online stores, from inventory updates to financial tracking, ensuring every transaction is accounted for.
Instructional Design & LMS
I love taking big, complicated ideas and turning them into easy-to-follow digital learning paths. If you have knowledge to share, I build the system that teaches it.
- LMS Platforms: I have expert-level experience managing Canvas, making sure students and teachers have everything they need.
- Course Development: I design the actual flow of the lessons, making sure the content is engaging and stays on track.
- Digital Tools: I create interactive worksheets and automated certification workflows, so when a student finishes a course, their certificate is ready to go immediately.
Marketing & AI Operations
This is where my love for the “tech of the future” comes in. I use the latest AI tools to do more work in less time without losing that personal touch.
- AI Automation: I use Gemini and Jasper to help brainstorm, write copy, and automate content. This helps me stay consistent and fast.
- Strategy & Data: I handle Social Media planning and look deep into the numbers with Google Ads and Analytics to see what’s working and what we can do better.
- Creative Media: I’m comfortable with the “hands-on” creative side too—whether it’s copywriting, editing video in Adobe Premiere Pro, or creating graphics in Canva.
- Content Lifecycles: I manage how a piece of content goes from a simple idea to a published post, making sure it gets the most reach possible.